Wakanow Group, Africa’s leading travel technology company, has announced the acquisition of NairaBox, a fast-growing lifestyle and entertainment platform in Nigeria.
This acquisition marks a strategic move by Wakanow to broaden its portfolio into entertainment, events, and lifestyle experiences—reinforcing its commitment to innovation, customer-centricity, and diversified growth.
Wakanow has also appointed Tobi Andero as the Head of Business for NairaBox. Tobi joins the company from the experiential marketing industry, bringing a wealth of experience in brand engagement, experiential strategy, and business leadership. His appointment positions NairaBox to scale operations and enhance its value proposition under the Wakanow umbrella.
NairaBox is renowned for providing seamless access to event tickets, cinema experiences, and other lifestyle offerings through its digital platform, combining convenience with engagement. By integrating NairaBox into the Wakanow ecosystem, customers will now enjoy a more holistic experience—covering travel, entertainment, and lifestyle—all under one roof.
Bayo Adedeji, Group CEO of Wakanow, stated:
“We see tremendous opportunity at the intersection of travel and entertainment. This acquisition allows us to offer deeper, richer experiences to our customers—not just where they travel, but how they live, enjoy, and engage with culture. We are excited about what the future holds as we combine Wakanow’s strength and reach with the lifestyle energy of NairaBox.
“As we expand, we are focused not only on geography but also on sectoral breadth. Entertainment and lifestyle are natural extensions of our business—they enhance the value we deliver and align with evolving consumer trends. We believe these synergies will unlock new growth opportunities for both our customers and stakeholders.”
Ugochukwu Jay Chikezie, CEO of NairaBox, expressed confidence in the transition, stating:
“Joining forces with Wakanow marks an exciting new chapter for NairaBox and for the entertainment industry in Nigeria. Over the years, we’ve built a platform that connects people to the experiences they love—concerts, movies, and live events. This acquisition allows us to scale that vision even further by integrating travel and entertainment into one seamless ecosystem.
Together with Wakanow, we’re creating a future where access to unforgettable experiences—whether across cities or continents—becomes simpler, smarter, and more connected than ever.”
Wakanow remains committed to preserving and enhancing the core strengths of NairaBox—its innovation, strong connection with entertainment and lifestyle consumers, and its digital-first approach.
The Wakanow Group comprises multiple platforms, including Wakanow.com, Kalabash54.com, Roomde.com, Onburd.com, Pointview Travels, Trip Merchant, and now, Nairabox.com.
