Lagos, Nigeria — July 6,2020
Rabawa is excited to announce the appointment of Epaphras Adelabi as Product Strategy Lead, strengthening our leadership team as we continue our mission to transform commerce across Africa through technology, social selling, and digital innovation.
Epaphras joins Rabawa with a strong background in product strategy, digital transformation, business innovation, and user-centred design. In his new role, he will be responsible for shaping Rabawa’s product vision, developing strategic roadmaps, improving customer experiences, and working with cross-functional teams to build scalable solutions that empower entrepreneurs and businesses.
Rabawa is building Africa’s next generation of commerce by combining the power of social media, video content, and digital marketplaces to make entrepreneurship more accessible. Through our platform, individuals can discover products, connect with suppliers, launch online businesses, and grow their income streams without the traditional barriers associated with starting a business.
Commenting on his appointment, Epaphras Adelabi said:
“I am excited to join Rabawa at such a pivotal stage of its journey. The opportunity to build products that empower everyday entrepreneurs and contribute to the growth of digital commerce across Africa is incredibly inspiring. I look forward to working with the team to create meaningful experiences for our users and deliver solutions that solve real problems.”
As Product Strategy Lead, Epaphras will play a key role in defining Rabawa’s product direction, identifying growth opportunities, and ensuring that the platform continues to meet the evolving needs of sellers, buyers, and business partners.
This appointment comes during an exciting period for Rabawa as the company continues to expand its footprint and strengthen its position as a leading social and video commerce platform. With a growing community of users and increasing market opportunities, Rabawa remains committed to using technology to unlock economic opportunities and support the next generation of African entrepreneurs.
“We are delighted to welcome Epaphras to the Rabawa family,” said the Rabawa leadership team. “His experience, passion for innovation, and strategic approach to product development will be valuable as we continue building solutions that redefine commerce in Africa.”
Together, we are building the future of African commerce — one entrepreneur, one business, and one innovation at a time.
Welcome to the team, Epaphras Adelabi.
